Advertise

Online banner advertising on the journal web site

Cost is £50 per month per banner advert for a guaranteed minimum of 1,000 impressions per month across the entire site. Minimum booking of six months per advert required. To book or enquire further please contact Jenni Sandford, email Jenni.Sandford@Lshtm.ac.uk, tel: +44 (0)20 7958 8359.

Adverts are accepted subject to the following conditions: testing before publication; availability; online banner advertising policy. If required, adverts can be placed in targeted sections of the web site as listed below:

Targeting options

Section of web site	Price per month (£)	Min. no. of banner impressions per month ^a	Total monthly page views ^b
All	50.00	1,000	17,258
English	50.00	1,000	13,691
French	50.00	1,000	2,561
Portuguese	20.00	500	928
Chinese	20.00	50	78

^a Minimum number of banner impressions per month is guaranteed by restricting total number of adverts on the site to 17 (max 13 adverts on English pages; max 2 adverts on French pages; max 1 advert on Portuguese pages; max 1 advert on Chinese pages).

^b Figures are for October 2009

Advert specifications

Size	File type	File Size (max)	Deadline for receipt of advert
728 x 90 pixels	Gif or Flash	16 Kb	5 working days before publication

Flash advert specifications

Max animation length is 15 seconds with up to 3 loops.
Alt text must be 'Brought to you by [Company Name]'.
Files to be supplied as Flash 5, 6 or 7.
Audio is only permitted if initiated and controlled by user - user must have option to turn audio on and off via obvious buttons.
All adverts must be designed with a solid background colour.
Backup gifs must be submitted together with original FLA files and fonts (if non-standard) in order to serve a default GIF to browsers that do not have a compatible Flash plug-in.

Online banner advertising policy

The journal works to high ethical standards in all its activities and does not allow advertising to influence decisions made about editorial content.
The journal does not publish content to accompany adverts.
Adverts are positioned on web pages independently of editorial decisions on the contents of a journal issue.
Readers must immediately be able to tell what is advertising and what is editorial content. Adverts cannot be inserted as text links.
Readers understand that advertising claims are not endorsed by the journal.
Adverts supplied should comply with standards set by the following organisations: the Advertising Standards Authority, the Prescriptions Medicines Code of Practice Authority, the Proprietary Authority of Great Britain, the Equal Opportunities Commission (EOC), and the Commission for Racial Equality (CRE).
The journal does not advertise products as it is a WHO collaborating centre.
The journal will publish corrections to adverts as it does for editorial content where necessary.
All decisions are at the discretion of the journal's editor and the journal reserves the right to decline any advert or discontinue the publication of any advert previously approved.