Although great strides have been made to address vitamin A deficiency in children, there are still many countries where vitamin A deficiency remains a problem. As eye care professionals, we can do a lot to inform and educate communities about nutrition in general and how families can improve the diet of young children, thereby also preventing them from becoming vitamin A deficient. This issue gives some practical examples of what you can do either in the clinic or during outreach and includes advice on how to manage a child with xerophthalmia and what urgent action is needed to reduce the risk of blindness and death.