The most important question eye clinic managers can ask themselves

Managing a successful eye clinic can be very challenging. We may have many questions:

• How can we make the most efficient use of our staff and resources?
• Is it possible to provide a better service without increasing our costs?
• Can we increase the number of patients we serve?
• Are our patients satisfied with what we offer?

The last question is probably the most important one we can ask ourselves. Satisfied patients talk to others in the community, promote our clinic to others, and encourage those who are fearful to come for treatment.

Sally Crook, rogramme manager: Seeing is Believing, explores how to find out what patients really think about your clinic in “Putting patients at the centre of eye care.”